Andy McNab, the former Gulf war hero turned best-selling writer, is to design and launch his own range of women's underwear.
The "sporty and military" lingerie will be launched next year.
McNab, 45, who is involved in the design of the underwear, insists that men know more about bra and knicker design than women, even though women traditionally return a mountain of unwanted (mostly red) underwear to shops on Boxing Day.
"Heterosexual men know more about women's underwear than women do," he said.
"We know what works and what doesn't, what buttons and catches are easy to undo and which ones aren't.
"Women, frankly, don't have a clue. Most men have been thinking about little else but women's underwear since their teens so they know their subject."
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