Earlier this month, Hotels.nl, a Dutch online reservations company, began outfitting sheep in royal blue waterproof blankets with their corporate logos at a cost of €1, or $1.23, a day per sheep.
On Saturday, the town of Skarsterlan began fining Hotels.nl €1,000 a day for sheep that wear the branded blankets. Livestock advertising violates the town's ban on advertising along the highways. "My first reaction was a smile; it is very creative," said the town's mayor, Bert Kuiper. "My second reaction is that we have to stop this. If we start with sheep, then next it's cows and horses".
No comments:
Post a Comment