Friday, May 18, 2007

Young women rule the roost online, says research

Young women are now the most dominant group online in the UK, according to new research from net measurement firm Nielsen/NetRatings.

Women in the 18 - 34 age group account for 18% of all online Britons.

They also spend the most time online - accounting for 27% more of the total UK computer time than their male counterparts.

Of UK males active online, the 50+ age group is the most prevalent.

The breakthrough of these groups will come as a surprise to many who regard the internet as being largely dominated by young men.

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