The magazine campaign, which ran in an adult title called Flush, promised "hot action" to online gamblers where "your favourite girl will play as you tell her to".
A second promotion, an advertorial, positioned Swank Poker as "the very best in poker action coupled with the finest erotic entertainment that the civilised world has to offer".
A separate advertorial told readers that the female online poker players featured in the service are "not your alter egos" but "bring enough action to the Swank tables and the next thing you know, she could be taking care of your wildest fantasies". Rewards included "serious erotic action" and "the opportunity to star in a movie with them".
The Remote Gambling Association complained to the Advertising Standards Authority that the ads linked gambling to seduction and sexual success. The RGA also argued that the ads were not socially responsible, particularly in relation to protecting children and "other vulnerable persons" from being exploit by gambling commercials.
The ASA ruled that the ads did breach the advertising code for linking gambling to sexual success and said they should not appear again. However, the watchdog did not uphold the second complaint, that the ads could target young and vulnerable people, because they appeared in a magazine targeting 25- to 40-year-olds.
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