Skegness Town Council, which owns the copyright to the original Jolly Fisherman poster, has told tattoo parlours they will have to pay £10.
The council said it wanted to protect the image, which was designed as a holiday advert for the resort in 1908.

The figure, designed by John Hassall, became synonymous with the town from the posters, which read: "Skegness is SO Bracing".
But some tattoo artists have branded the idea "silly". Joe Klackzka, who owns Joe's Tattoo Studio on Lumbley Road, said he received on average one request a year for the image.
He said: "I think it's silly, the Jolly Fisherman represents Skegness and we don't pay to tattoo any other images."
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