Thursday, January 07, 2010

KFC ad labelled 'racist' by US commentators

An advertisement by KFC Australia showing a man giving fried chicken to West Indies fans has been labelled racist in the US.

In the "cricket survival guide" ad, an Australian fan named Mick asks viewers "Need a tip when you're stuck in an awkward situation?" after being surrounded by cheering West Indies fans.

He then shares a bucket of KFC chicken with fans around him to calm the situation.



The video has caused a huge stir in the US after it was posted on YouTube. It has been seen by some in the US as a reference to racial stereotype that African Americans eat fried chicken.

KFC Australia has acknowledged that the ad could be perceived as racist. It said the ad had been "misinterpreted by a segment of people in the US".

"It is a light-hearted reference to the West Indian cricket team," KFC said.

1 comment:

arbroath said...

<span>I agree with Visiteur. Black people (I am black) looove fried chicken, that's a fact. Why do people make so much fuss about it. There are things more important in life ! Don't you think ?
</span>