At 16, Blair Fowler is living the American dream. She has dropped out of school so she can spend more time shopping, showing off her finds on the internet and earning a fortune for doing it.
The brunette from north-west Tennessee is a “haul queen,” the most influential trend-setter in a new phenomenon where young women upload home-made videos showing their “haul” from their trips to the mall.
There are already more than 100,000 haul videos on YouTube. Last week new ones were being uploaded every 12 minutes.
Fowler is a pioneer. Her videos in which she and her older sister, Elle, shriek with joy and giggle as they unpack bags filled with blouses, jeans and lip-gloss have been viewed 75m times on YouTube.
Not only do the Fowler sisters split advertising revenues with YouTube, which can earn top haul queens £70,000 a year, they are also being showered with free clothing by companies hoping they will show their designs on-line. “But we only talk about stuff we might buy at the mall anyway,” said Fowler.
The siblings can provoke a shopping frenzy: a day after they praised a Guess watch, their fans snapped up every model and crashed the company’s website.
Should you wish, you can view all of Blair and Elle's YouTube videos here and here.