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They also depict a man driving as he gropes a female passenger, and a seated woman reclining as a male companion lifts her dress to look at her underwear. The pictures, two of which are in the shop's window, are part of the Dutch fashion company's "Shameless" advertising campaign.
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The Advertising Standards Authority said it had received 10 complaints, but has referred them to Consumer Direct as it only deals with paid-for advertising space rather than commercial premises. The consumer rights watchdog refused to comment.
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It is not the first time the Dutch fashion firm has launched a controversial campaign. Last year it received criticism for a "Start Smoking" campaign aimed at selling smoking jackets. The advertisements will remain in the Westfield shop window until the end of the January sales.
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