Sunday, November 21, 2010

'Pornographic' window display at Westfield shopping centre provokes outrage

A "pornographic" window display at London's Westfield shopping centre has provoked a flood of complaints from members of the public. Eight-foot high backlit images in the Suit Supply store at the west London shopping centre show a man sitting next to a woman as she touches her own naked breast.

They also depict a man driving as he gropes a female passenger, and a seated woman reclining as a male companion lifts her dress to look at her underwear. The pictures, two of which are in the shop's window, are part of the Dutch fashion company's "Shameless" advertising campaign.

The Advertising Standards Authority said it had received 10 complaints, but has referred them to Consumer Direct as it only deals with paid-for advertising space rather than commercial premises. The consumer rights watchdog refused to comment.

It is not the first time the Dutch fashion firm has launched a controversial campaign. Last year it received criticism for a "Start Smoking" campaign aimed at selling smoking jackets. The advertisements will remain in the Westfield shop window until the end of the January sales.

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