In India, 'Ram Naam Satya Hai' is chanted when a dead body is carried to the funeral pyre. This chant is synonymous with death.
In an attempt to use this to instill an anti-smoking message, a lighter playing the death chant has been installed at cigarette shops.
YouTube link.
That is a brilliant idea. Made them think, didn't it?
ReplyDeleteGenius! Though I hope they compensated the shopkeeper for the amount of trade he's going to lose because of it.
ReplyDeletebrilliant, sent to friends
ReplyDelete