Friday, June 01, 2012

New £48,000 logo comes with just a hint of pretentiousness

University of the Arts London (UAL) has unveiled its new logo in a bid to help build a strong identity through contemporary branding. The new scheme cost £48,000 to create and its main concepts are simplicity and identity.

Domenic Lippa, a UAL alumnus, designed the logo and took charge of the project with Pentagram, his design consultancy. Lippa explained the importance of the colon in the new logo to emphasise the university's new identity.

He said: “The colon is the connection between UAL and the completion of the identity. A variety of colleges and variety of creativities exist. So it’s quite a challenge for us. This is a sort of new generation of our expression for the university”

Minami Takahashi, a student of Foundation Art and Design at Central Saint Martins, said: “Though £48,000 seems expensive for creating a logo, the new logo will bring a fresh feeling to the place and give me more motivation to study.”


Phil said...

The colon is also the connection between the small intestine and the arse hole.

£48,000? Yes, it does seem rather expensive.

arbroath said...

Heh heh heh!

Yaffle said...

"the new logo will bring a fresh feeling to the place and give me more motivation to study"

Did Minami Takahashi really say that? Would anyone? And is the name not a bit suspicious?

arbroath said...

Thanks for the info about Minami Takahashi, Yaffle.

I'd never heard of her before.

Whether or not someone of that name really said those things, I don't know.

The website the quote is from is legitimate, though.

Anonymous said...

Takahashi is a common name in Japan, it might be just a coincidence.
But jeez, £48,000 for a logo made with a word processor... WTF

goddess said...

As a designer I can say that way more goes into branding than just the logo. For a small business that price would be high, but for a medium to large operation it's not that much money at all. (Federal Express paid $5,000,000 to have someone tell them to go by FedEx.) And like modern art, because it looks simple, everyone thinks they can do it. And yet they don't. It's a nice mark and will appeal to their market. Designers. It will be interesting to see the rest of the branding.