Friday, September 16, 2016

Undertaker offers unusual incentive for every pre-paid funeral

A funeral firm in south London has an unusual deal being advertised in its window. For this month only, the Bromley branch of James Harper is offering a free child’s battery powered vehicle with every pre-paid funeral.

The window display features a cheery teddy bear modelling the child’s convertible car which customers can get their hands on if they take advantage of the deal. Funeral director James Harper said the offer was intended as an incentive for customers to plan their burials in advance.

He said: “The incentive of the car is to make it a win-win-win situation. The grandparents can organise their funeral and pay for it, the family don’t have the concern of doing so. And if there’s a grandchild, they would get the benefit having something their grandparents would normally buy them – and something to remember them by.

“From our point of view, it’s to incentivise people to do a pre-paid funeral, because [a funeral] never comes at the right time and you never have the money. It’s a difficult message to get across at the best of times, we can’t do buy one get one free, and the pre-paid option takes the sting out of it. We’ve done this with the best of intentions.” James Harper is a family-run business with branches in Bromley, Biggin Hill and Westerham.

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