Saturday, December 10, 2005

Food-ad tricks

What does a glop of Vaseline have to do with a burger commercial?

I worked in advertising for years and was always impressed by how the stylists made food appear "piping hot". A tampon dipped in water, then wrapped in clingfilm, put in a microwave for a couple of minutes, placed under the back rim of the plate ... instant steaming hot food!

They don't tell you that, do they?

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