It emerged yesterday that the British spent £1.6bn dialling premium rate phone numbers last year, equivalent to £35 for every adult in the UK, according to figures published by the industry regulator.
Icstis, the government-appointed body that regulates the premium rate industry, said yesterday that including the cost of calling chatlines and computer helplines and downloading ringtones, the business turned over almost as much as Ryanair and easyJet combined.
It also revealed that Britain has the biggest premium rate call market in the world, spending twice as much as the total in the US.
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