The distributor of a new type of bottled water that contains nicotine, the addictive agent in cigarettes, say the product may soon be coming to Canada.
While the California-based seller says it is safe and non-addictive, one neurobiologist disagrees, saying the product comes with risks.
NIC Lite water contains about two cigarettes worth of nicotine and is being sold as a dietary supplement in the U.S. even though the Food and Drug Administration recently said it's an unapproved drug and its claim to be a supplement violates the Food, Drug, and Cosmetic Act.
Jess Baker, vice-president of sales for Nichonica, which markets and sells NIC Lite, says the company is in the "later stages of clearance" to be able to sell nicotine water in Canada.
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