A council boss who introduced on-the-spot fines for litter louts has been forced to apologise after he dumped a cigar butt in a flowerbed.
Graham Haywood, chief executive of Sefton Council in Merseyside, was spotted dropping the stub outside the council offices.
The council boss, who recently introduced £50 fines for littering described the incident as "uncomfortable".
Despite breaking his own rules, Mr Haywood was not fined because he was not seen dropping litter by a council officer.
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