Channel 4 is to bring mass public masturbation to the small screen.
The broadcaster - once led by Michael Grade, dubbed "pornographer in chief" by the Daily Mail - has commissioned a documentary about the UK's first "masturbate-a-thon" as part of a series of programmes dubbed "Wank week".
In what must surely be one of the summer's more bizarre events, hundreds of people are expected to gather in a hall in central London on August 5 to pleasure themselves in aid of charity.
The organiser of the event, the San Francisco-based Centre for Sex and Culture, has run mass masturbation events in the US for the past five years to raise money for safe sex groups and plans to replicate the formula in the UK.
Cameras from independent production company Zig Zag, which made Essex Boys for ITV1, will follow the organisers and participants for a 60-minute film, which has the working title of Wank-a-thon. It is expected to air on Channel 4 towards the end of the year.
You can read more about the Masturbate-A-Thon here.
Thanks Annemarie.
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