The world's largest music company is backing a rival to Apple's iTunes which will allow fans to download music free.
Universal Music has given its approval to SpiralFrog, an online music store which relies on advertising for its revenue.
By being completely free, Spiral-Frog's service represents a departure from Apple's popular iTunes online store - which charges per music track - and other legal download services, which have a subscription fee.
The service, due to start in December, reflects music companies' willingness to experiment as they try to capture some profit from the boom in digital music distribution still dominated by illegal file-sharing networks.
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