Tuesday, September 19, 2006

Brand bonfire for 'label addict'

A journalist and music promoter has set fire to his branded goods in a bid to generate a "more responsible attitude" among consumers.

Neil Boorman will subsequently be attempting to live the rest of his life without any kind of brand consumption.

Boorman, a self-confessed label addict, burned his possessions in Finsbury Square, London.

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