Burberry, whose traditional check has been adopted by chavs on baseball caps, scarves and clothing patches, has threatened legal action against a Brighton firm running a fleet of tuk-tuks -motorised rickshaws - because it is decked out in the company pattern.
The ''chavrolet" was one of a dozen vehicles painted in a variety of colour schemes and operated by TucTuc Ltd. It was taken off the road at the weekend after the firm received a legal letter from Burberry saying that the colour scheme represented an infringement of copyright.
Burberry declined to comment yesterday but the firm has been anxious for some time to rid itself of chavs' unwelcome affection for its tartan.
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