Camp Coffee company ground down by the PC brigade

The makers of Camp Coffee have changed the label on their famous bottles - after complaints of racism.

The makers of the chicory-flavoured essence are now using an image of a Scottish soldier sitting side by side drinking coffee with a turbanned Sikh.



Earlier labels showed the Indian apparently serving the kilted soldier, which provoked a storm of protest from race equality groups who claimed that the label delivered "an offensive and racist" message.

As an interim move the firm removed the tray from the servant's hand, but now the label depicts the bearer and the Gordon Highlander officer sitting as equals - no longer promoting the master-servant Days of the Raj message.

It also tastes vile.