Britain's biggest electrical retailer is threatening to make 12-year-old nephews redundant with a "rent-a-geek" service that will repair broken computers, sort out wi-fi systems and even help to programme the video.
DSG International, the parent company of Currys and PC World, yesterday announced a nationwide fix-it service aimed at tackling the complexity of modern electrical gadgets.
DSG said its TechGuys team would offer homes and small businesses round-the-clock help via a telephone line and on-the-road engineers.
A YouGov poll commissioned by DSG found that 79 per cent of adults routinely need help with everyday technology. DSG estimates that the digital support services market in Britain is worth £1 billion a year.
The demand for rent-a-geek services is expected to soar, particularly with the switch-over from analogue to digital television by 2012 and the abolition of analogue radio in the next 10 years.
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