Having just completed his PhD at Cambridge, Tom Ellis knows plenty about DNA.
But thanks to his current line of work, he is also in the enviable - and perhaps slightly disturbing - position of knowing exactly what questions are on the mind of the nation.
Tom is one of a growing band of textperts - people working for companies whose business is answering questions sent to them by text message.
While the number of questions received by the company is a commercial secret, they easily run into the hundreds each hour during the day and early evening.
Each answer they receive costs £1, expensive for a bit of indulgent trivia-hunting but perhaps better value if it is information needed quickly and reliably.
Month-on-month growth has been close to 30%.
*Ponders*
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