After being robbed several times, Juan Geraldo upholstered and covered every square inch of his car's interior with black and white spotted cowhides, including the steering wheel and ceiling.
He then decorated the interior with stuffed toy cows, and added a horn that moos.
"The effect was immediate. They haven't robbed me since," Mr Geraldo said.
The 46-year-old taxi driver with 27 years' experience completes the cow theme by dressing in a cowhide jacket and hat.
He says the special effects also bring in more clientele and have allowed him to expand his cab fleet from one car to nine.
There's a video showing Mr Geraldo and his taxi here.
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