Wednesday, December 13, 2006

2006 Plain English Campaign Awards Announced

The British supermodel, Naomi Campbell, has won Plain English Campaign's annual Foot in Mouth award for the following comment which she reportedly made in June.

"I love England, especially the food. There's nothing I like more than a lovely bowl of pasta."

Seven Golden Bulls have been awarded this year, including one to the writer, broadcaster and academic, Germaine Greer. Fife Council won a Golden Bull for a confusing letter about bin collection dates.

'It has been brought to our attention that due to changes made to your grey household wastes bin collection dates within your new calendar. Your bin will be emptied week beginning the 20th March 2006, then next collection would not be until the week beginning the 10th April 2006. Thus having to wait 3 weeks for collection.

Therefore we are to provide a normal collection on your normal collection day, week starting the 3rd April and again on your new collection date, week starting the 10th April then there after every 2 weeks.'


Wheale, Thomas, Hodgins, a recruitment agency, have landed a second Golden Bull for a job advertisement, having previously won one in 2001.

'Our client is a pan-European start-up leveraging current cutting edge I.P. (already specified) with an outstanding product/value solutions set. It is literally the right product, in the right place at the right time… by linking high-value disparate legacy systems to achieve connectivity between strategic partners/acquisition targets and/or disparate corporate divisions. The opportunity exists to be the same (i.e. right person etc. etc) in a growth opportunity funded by private equity capital that hits the 'sweet-spot' in major cost driven European markets.'

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