The head of Russia's union of wine and spirits producers has called on the country's lawmakers to legislate for the introduction of "people's vodka".
Osman Paragulgov says the introduction of a cheap, but safe and regulated drink, would help poorer Russians currently unable to buy genuine vodka.
Russians often turn to substitutes - often with fatal results.
Several Russian regions have declared states of emergency recently after a spate of fake vodka poisonings.
Mr Paragulgov says the worst-hit areas should be used as a testing ground for "people's vodka", or, as he says it would be better named, "social vodka".
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