When a scorned wife discovered her husband was having an affair with her best friend, she decided the £2,500 advert was the perfect way to shame them.
Within hours of the billboard appearing in Birmingham city centre yesterday the mother-of-two, who called herself Jane Doe - the American name for missing women - was being inundated with messages of support on her profile on her MySpace.com website.
But last night it emerged "Jane" took out the billboard advert after first contacting Birmingham radio station BRMB - prompting suggestions - denied by the station - that the message was part of a stunt to generate publicity.
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