Tommy's 12 Days Of Christmas

For little Jam Wilfrid Veitch.

Joel and Jacqui Veitch from rathergood.com made this video for Tommy's because this is a subject that is very close to their hearts.

When their son, Jam, died earlier this year their eyes were opened to the vast vacuum of knowledge around prenatal and neonatal death. They were astounded that in the UK 17 babies a day are stillborn or die within the first four weeks of life, and in over 60% of cases the cause remains unknown. That's a heartbreaking amount of precious lives lost, and a huge number of parents that have experienced the devastation they've gone through this year.

This kitteny celeb-fest of a video brings you some of today’s biggest stars, all supporting Tommy’s 12 Days of Christmas.

Tommy’s exists to save babies’ lives because right now in the UK, one in four women loses a baby during pregnancy or birth. By 2030, they want to halve the number of babies who die during pregnancy.

Tommy's 12 Days of Christmas is a variation on this festive classic, with a range of possible activities for those who want to support them in December and January.