Every Briton flushes 17.6 kilos (39lb) of toilet paper down the lavatory every year, almost two and half times the European average, according to tissue industry figures.
British toilet paper consumption of 110 rolls per capita is 25 times that of Ukraine's, Europe's lowest.
Americans pull 15.7 kilos off the roll, ahead of Western Europe's average flush of 12.4, but still well behind the British.
Out of the EU states, new Europe's Baltic countries trail with 3.9 kilos annual consumption, three times less than the Germans.
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