The UK firm was promoting its Dr Pepper drink in the US by organising gold coin treasure hunts for big cash prizes.
Contestants flocked to the 347-year-old Granary Burying Ground to find the hidden coin, but the site was shut amid fears that graves may be desecrated.
The firm said burying the coin there had been "poor judgement".
Yes, it's always a good idea sending people off digging up graveyards in pursuit of selling more sugary carbonated drinks.
No comments:
Post a Comment