If dogs desired sparkly jewellery, glittery makeup and sweet smells just like many little human girls, they'd feel like princesses in this newly opened Wallingford store.
Luckily for the founders of High Maintenance Bitch, which sells high-end pooch products, little princesses eventually grow into women dog owners - preferably with spare cash and a strong affinity for double-entendres.
"Our company is probably the most high-end pet brand in the world," co-founder Lori Pacchiano said.
"I am probably the most progressive liberal person in the world and I am personally offended by the sign," said Janet Stillman, executive director of the Wallingford Neighborhood Office. "It's so blatant and so in your face."
"Bitch" is the most prominent word on the sign, and it can be seen clearly from North 45th Street and Wallingford Avenue North - a main intersection.
Pacchiano plans to meet today with the Wallingford Chamber of Commerce to address concerns, she said.
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