How the flat cap has become an icon of fashion down south

A modern take on traditional flat caps are enjoying a popularity surge among shoppers in the South of England.

Asda has seen flat cap sales increase by 82.3 per cent in stores in Southern England over the past two years.



Asda’s biggest seller — a country-style burgundy and brown number — now sells more than three times as many in the South as in the North.

Part of the increase in the flat cap’s popularity is that it now comes in a variety of colours, from pink to white and blue.