Non-stick shirts for messy eaters go on sale at Asda

It isn't a giant leap for man, much less a giant step for mankind. But in the history of the advancement of 21st century science, there may be just a small mention of the day a supermarket brought the stain resistant white shirt to the masses

While the most upmarket manufacturers offer the advantages of a shirt impervious to staining from tea, wine and even ketchup, Asda yesterday announced it will make them widely available under its own George brand. The shirts, in crisp and gleaming cotton, will retail for around £14.



Asda makes bold claims for its garment, made from Permatech cotton. It possesses "revolutionary" qualities. "Liquid simply runs off the fabric leaving no stain and disasters are averted," its blurb says. "A must have addition to any man's work wardrobe".

The shirt is said to be the first of many stain resistant products. The store targeted men in the first instance because they are "more messy".