Yours for a mere £40, the great smell of nothing

The price, at £40 a bottle, is not to be sniffed at.

And neither is the perfume - since it doesn't actually smell of anything.

Weeks ahead of April Fool's Day, a fragrance-free scent named Choix will go on sale this Friday.



The non-perfume, the idea of the art production company Dadadandy, is being sold at Selfridges in London as part of a surrealist-themed event.

Karen Wells, Selfridges head of beauty, said the "limitless edition" scent was supposed to be a piece of art, rather than a functional perfume.

"Choix is a dressing table artwork, a collector's item that will appeal to lovers of surrealism and objets d'art, and is an affordableway for our customers to buy a piece of Dadadandy's work," she said.