Sunday, April 01, 2007

BORSCH MEANZ HEINZ

It may not immediately tickle the tastebuds of its usual bake-bean loving fans, but Heinz reckons it has hundreds of thousands of customers just waiting for its latest products.

Heinz is launching its first range of Polish food in Britain, based on traditional recipes such as pork goulash, stuffed cabbage in tomato sauce and beef tripe in broth, under the brand name Pudliszki.



With at least 750,000 Poles, two per cent of the total Polish population, now living in this country, Heinz believes "there is an overwhelming demand for superior Polish products that offer a taste of home. The Pudliszki brand is a well-loved and established national name in its own right".

A Heinz spokesman said: "We have worked with our people in Poland to come up with a range which not only includes family favourites but also the seasonal products which, ordinarily, Polish residents would eat only a few times of the year."

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