But when it came to advertising the firm's latest product, the boss decided it was time to show a little naked ambition - and turned to her birthday suit.
The 37-year-old mother of three shed all her clothes to film a 60-second promotional video for her new skincare product.
The advert, believed to be the first featuring full-frontal nudity to target the UK market, features Mrs Gardiner sitting naked behind a laptop in a mocked-up laboratory, surrounded by dozens of other naked "scientists".
The advert promotes Ovelle Pharmaceuticals Elave range, with the slogan "Nothing to Hide". The range has been on sale in Boots and independent pharmacies since late last year.
The link above has a censored version of the commercial, or you can view the uncensored version here or here.
Contain both male and female nudity. NSFW.
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