Sunday, June 24, 2007

Last orders for Guinness time at St James's Gate

For two and half centuries it has been one of the most famous features of the Irish capital. But now, the Dublin headquarters and spiritual home of Guinness, one of the world's best-known brands, may be sold to property developers.

For 250 years the site, at St James's Gate on the quays of the river Liffey has been a hugely important part of Dublin life, producing millions of pints of what is known as the "black stuff".

It has been a symbol of Ireland and a major employer, and today is a popular tourist attraction. In previous times the firm was known both for its paternalistic attitude towards its employees and for its wider philanthropy.

Guinness St James's Gate

But the business is now owned by Diageo, the world's largest drinks company, which said it was "considering a number of important investment decisions on upgrading and renewing its brewing facilities in Ireland" but no final decisions would be made until its assessment was completed.

The company added: "Diageo fully recognises the huge importance of St James's Gate in the history of Guinness and Dublin and this important aspect of our brand and heritage will be fully embraced in the assessment."

The site is hugely valuable, covering 64 acres of land adjacent to the river Liffey. It is close to Dublin city centre, making it prime real estate which, if put on the market, could be expected to sell for billions of euros.

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