New breed of cat retails for $22,000

It's no great shock that cat lovers can get a little excessive when it comes to their feline friends. But one company, banking on the fact there are more than a few prospective pet owners willing to part with some serious ka-ching for a kitten, is selling a designer breed of cat that costs $22,000.

The Ashera, bred by Los Angeles-based Lifestyle Pets, "is a new ultra-exotic breed of domestic cat that already has wealthy animal devotees paying to get on the waiting list," the company press release claims.



The pricey pet is said to have been produced by cross-breeding an African Serval and an Asian Leopard Cat with a domestic feline. While Lifestyle Pets admits this type hybrid breeding has been done before, "the Ashera is unique in that genetic monitoring is used to standardize breeding and ensure that the defining features and size of the [animal] remain exceptionally consistent." And like most other super-luxury items, the company says it will sell only 100 Asheras per year worldwide, with only 50 being sold to U.S. customers