Saturday, August 25, 2007

£3m book targets Russian tycoons

Russian tycoons are the target readers for a diamond-encrusted book with an estimated value of £3m.

British entrepreneur Roger Shashoua is offering a made-to-order edition of his new book Dancing With The Bear.

The cover of each of the special "oligarch" copies, said to be the most expensive book in the world, features more than 600 flawless diamonds.

Dancing With The Bear

The book is an account of how the author made £100m through business in post-Soviet Russia.

Mr Shashoua expects interest from wealthy Russian ex-pats based in the UK.

He said: " There is so much money floating around in Russia that it seemed entirely logical to produce a book designed for the Russian market."

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