The chain, which has had a string of complaints about its advertising, including a condom mailout last year, said the Hitler billboards in Auckland, Wellington and Christchurch were meant to lampoon Hitler rather than be offensive.
The Nazi leader is shown in a Heil Hitler salute with pizza in his hand, next to his quote: "It is possible to make people believe that heaven is hell."
Yesterday afternoon the Hitler billboard in Christchurch's Lincoln Road was replaced with another one in the chain's famous-quotes campaign – Pope Benedict saying "Hell is real and eternal".
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