Scientists find why girls really do prefer the colour pink

A little girl's love of all things pink may not be entirely due to marketing by clothes and toy firms say researchers.

A University of Newcastle study found that women naturally opted for redder shades when given a choice.



Writing in the journal Current Biology, experts say it may have helped women gather ripe fruit, or pick healthy mates.

Most earlier studies into colour suggest a universal liking for blue, regardless of sex.