Décolletage: titillating wine for a good cause

A new line of wines saucily named Cleavage Creek and featuring models sporting discreet decolletage on the label has a surprising back story: the wines are part of fundraising campaign to fight breast cancer; the models are survivors of that disease.

"My goal was to honor their courage and inspire them", said winery owner Budge Brown, who was moved to start the campaign after his wife of 48 years died of breast cancer.



Cleavage Creek wines, which cost from $18 to $50 a bottle, made their debut this month, with a first release of 2,000 cases.

"It's a win-win," said the 75-year-old Brown. "You make a contribution. You get a beautiful bottle of wine."