How Eurostar sells England to the Belgians

It is precisely the image of England usually guaranteed to keep tourists away in their droves, so it is perhaps a little odd for Eurostar to choose a picture of a skinhead urinating in a cup to promote travel to the UK.

The picture of a heavily tattooed, shaven-headed man wearing leather boots is part of an advertising campaign in Belgium designed to attract its citizens to London.


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Eurostar dismissed suggestions that the posters were offensive, saying they were designed to highlight the British sense of humour and promote the diversity of the capital.

It said the campaign was specifically targeted at the Belgians because they understand and appreciate the eccentricity of British life.

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