New cologne is the dog's whiskers

A new designer perfume has been launched - but not for humans - for the discerning designer dog.

Pampered pooches everywhere, including celebrity canines, will be able to smell as good as their owners thanks to London pet shop Mungo and Maud.

The perfume - called "Petite Amande" Dog Fragrance - is described as a "gentle scent inspired by nature with notes of French blackcurrant, mimosa and violet leaf on a base of sweet vanilla bourbon with a little almond".



The shop's creative director Nicola Sacher said: "For some time we had wanted to create an original fragrance for dogs made with refined ingredients that wouldn't overpower the senses.

"The scent is designed to refresh the dog and appeal to the human nose too."

It sells for a snip at £38.