The literary estate of Tarzan creator, Edgar Rice Burroughs, wanted to register the yell as a trademark.
They said a fortune could be made from ringtones, advertising and computer games from the roar - made famous by Hollywood actor Johnny Weismuller.
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But the EU trademark authority has ruled that although it is possible to protect sounds that can be represented by musical notes, Tarzan's cry does not qualify.
Experts dismissed a spectogram - or sound graph - which claimed to show the cry had five distinct stages.
In a statement, the EU's Office for Harmonization in the Internal Market said: 'It is impossible to recognise from the image as filed whether the sound phenomena depicted therein is a human voice or something else – eg the tune of violins or bells or a dog's bark. Nobody would be able to hum the Tarzan yell from the spectrogram.'
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