A self-tuning guitar said to be the first that uses robotic technology is being launched later this week.
The £1,400 Gibson Robot Guitar is able to tune itself using six presets which musicians can switch to by pushing a button as they play.
It works by a device in the bridge monitoring the pitch of the strings, and also retunes itself automatically within seconds after string changes.
Henry Juszkiewicz, the chairman of Gibson Guitar, said: "We expect it to sell out within hours on Friday, and have been taking reservations for orders as fast as we can answer the phone lines."
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