Churches across the Midlands are being checked by "mystery worshippers".
The 13, normally paid to inspect stores while posing as ordinary shoppers, report on issues such as sermons, music and the warmth of welcome.
They have been hired by the Heart of England Christian Resources Exhibition (CRE).
Five churches in Telford, Shropshire, have so far been rated by the mystery shoppers, none of whom are regular church-goers.
With news video.
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