Nothing you can sing that can't be sold

The Beatles have finally opened their catalogue of music to advertisers after years of refusing to allow its use for the endorsement of commercial products.

What is arguably the most valuable collection of music will now be officially up for sale, with Sony/ATV Publishing in Britain allowing the first of what will most likely be many songs throughout television and radio advertising.

The music producer has confirmed that the world's largest advertiser, Proctor and Gamble, have secured the rights to use the Beatles classic, 'All You Need Is Love', in what many say is a slap in the face considering its content.



The song will be heard promoting a new range of 'Luv' nappies, with the ad said to appeal to 'mothers in the morning'.

Critics of the deal suggest the "sell-out" will cause a major denigration to the value of the music, with Beatles lovers crying foul over the types of ads the music could be used in.

The music publisher however sought to quell concern over the deal, saying that only advertisers and products that would 'enhance' the music would be considered.