Man died after taking part in fairy cake eating competition

A man taking part in an eating contest has died after several fairy cakes became lodged in his throat.

Adam Deeley, 34, collapsed in the early hours of last Friday morning at the Monkey Cafe nightclub in Swansea. Staff at the venue tried to revive him before paramedics arrived.

South Wales Police are waiting for the outcome of a post-mortem examination before they announce the cause of death, but are treating it as an accident.



Deeley, originally from Birmingham, was a graphic design student in Swansea. He also worked at the nightclub, but he was attending the event, a cake-eating contest to raise funds for a local artist, on his night off. He is thought to have agreed to take part at around 2am to help clear up leftover cakes.

A spokesman for the Welsh Ambulance Service said paramedics were called shortly after with reports a man was choking. Although the ambulance arrived within 10 minutes, Deeley was pronounced dead at Singleton hospital at 3.20am. There are no suspicious circumstances and the police are preparing a file for the coroner, he added.

Photo from here.