Speeding motorists in Norfolk are being shamed into slowing down - by getting a ticking off from the young children their action could endanger.
Norfolk police unveiled the unusual weapon aimed at making motorists cut their speed, at the top of Barrett Street in Norwich on Monday.
The road, which has recently changed from 40mph to 30mph, is near Tuckswood Primary School, and children and staff there have become so fed up with motorists not taking notice of the speed limit signs, they decided to join police on a mission to stop speeding motorists in their tracks.
Anyone caught speeding was then given a choice - to face a maximum penalty £60 fine and three points off their licence or have a dressing down from local schoolchildren.
And while the majority took what they thought would be the easier option, being told off by the schoolchildren, many were left red-faced and embarrassed after the children pleaded with them to curb their speed.
Speaking about the scheme, Pc Leo Blyth said: “Having the children tell the motorists off actually has more of an impact than if it was a police officer. A lot of the motorists have said how ashamed they felt afterwards and the message has really hit home to them.”
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