Lampposts on East London's Brick Lane have been wrapped up in padding to protect Britain's clumsy texters.
The renowned capital curry haunt has been highlighted as the most dangerous place for mobile phone users to be texting with Londoners frequently picking up injuries ranging from bruises to fractured bones.
And in order to stem the flow of ailments anything potentially harmful is being wrapped in cotton wool, or at least brightly coloured padding.
Brick Lane has now become the first 'Safe Text' street in the UK, with rugby post-like cushioning put around the 10 of the road's higher-than-average number of lampposts.
If the trial proves a success then other capital danger-zones, including Charing Cross Road, Old Bond Street, Oxford Street and Church Street, Stoke Newington, will also be set for some extra padding.
Fending off suggestions that the scheme was moving Britain further towards becoming a 'nanny state', a spokesman said it was backed up by the accident figures. "Ultimately you're never going to stop people from walking and texting so this is about pedestrian protection," he said.
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